SEJ by Nisha Gupta, a designer home furnishings brand, started its journey way back in 1990s with a vision to offer affordable luxury in the home furnishings segment. They are amongst one of the leading manufacturers, retailers and wholesellers of home furnishing products such as Bedsheets, Bedcovers, Duvet Covers, Cushions, Bedding sets, Table linen, Accessories etc. The companys aim is to comfort lives and bring happiness through its products in an affordable manner.