We recommend gentle vacuuming this rug once or twice weekly with a soft brush attachment. Do not use an abrasive rotary brush head as this may damage the rug. Some rugs are made using a large loop weave and these loops can come undone. Do not pull ""stray"" loops, always cut them back with scissors. Remove spills immediately and do not soak the rug in any liquid. Blot any liquid with a clean cloth, sponge, or a paper napkin. Please keep away from direct sunlight, sharp objects, hot surfaces, open fireplaces, and excess moisture. Do NOT wash. Do NOT dry clean