In 1912, Georges Monin decided to set up as a liquor and syrup manufacturer in historic Bourges, once the capital of France. From the very beginning, he devoted his products exclusively to the professionals of the bar trade, restaurants, and gourmet retailers who were moved by his determination for outstanding quality which distinguished Monin from the standard brands. His slogan La Passion de la Qualit (Passion for Quality) became the Monin motto. Today, Monin is the world's largest and best-known producer of premium flavorings for beverage and culinary applications. With over 100 natural flavors, Monin provides the elements to serve creative, great tasting offerings for the on-premise operator.