Do not pull any loose threads. Use scissors to simply cut the ends. Vacuum regularly and shake to remove dust. Avoid prolonged moisture and direct sunlight Blot spills immediately with a white cloth or dab a paper towel. Vacuum a new wool rug 3 to 4 times a week for the first few weeks using a low pressure vacuum cleaner without beater bars. Vacuum in the direction of the pile, not against it. Professional rug cleaning is recommended with reputable rug experts