The Endura-Performance Eating Plan is a diet designed for athletes to maximize performance, lessen muscular pain and to improve recovery after exercising. It is based on a stone-age diet where man was an athlete with high physical demands and needed to recover fast. Man evolved over a 2 million year period with a diet composed of natural, nutrient dense foods; fruits, vegetables, lean meat and healthy oils from nuts and seeds. It is only in the last 10,000 years (1% of our genetic evolution) that man has introduced foods refined by agricultural process. The diet of our active, strong cave man ancestors is ideal for athletes looking to maximise their performance.